Posts Tagged ‘DID’

Which Advertising Method Produces the Best Results?

April 29, 2009

All businesses advertise their phone numbers to the public so that the public will call for a product or service. Theoretically, the more calls received, the more money is made by the business. What if the business used multiple advertising methods to get that phone number out to the public? Which one produced the best results? Which one was a waste of advertising money?

 

One way to accomplish a study of which advertising method was most effective would be to advertise different numbers to the public for each specific advertisement. Radio commercials during the day use phone number A, radio commercials at 2 AM use phone number B, TV ads during the day use Phone number C and TV ads at 2 AM use phone number D. The print mailer this week uses phone number E. The resulting responses to your company using these phone numbers will tell you the quantity of response for each method. Now judge the quality of response by the amount of cost, revenue and profit and the best method will be very apparent. This will substantially change your future advertising and raise your company profits.

 

But wait, this concept can be put in place only if you have enough phone numbers to use for unique events. Most businesses do not have so many extra phone numbers and have no way to do an analysis. This is where having a digital VOIP phone system with T-1 service shows some of the best benefits for you. The variability and recordkeeping of VOIP shines for metrics.

 

Most T-1 providers give you a bundle of services in your T-1 package including your 6 dial tone lines, long distance minutes, fax to email, remote backup, etc. They also usually give you 50 DIDs which are Direct Inward Dialing numbers. This block of 50 phone numbers can be assigned to your incoming service for any purpose you need. The 6 dial tone lines only mean that you can have 6 concurrent calls. They do not limit the number of DIDs that can be used or how you use specific DID numbers. If you needed more than 50 DIDs you could also order that at an extra cost from the T-1 provider. More on a real-life example of that in the next article.

 

All of the DIDs are funneled into your VOIP phone system. The system logs every call coming in and going out in the log files which are easily available to the owner/manager in the customer portal on their own local web browser at any time. Using simple filters for time, date, numbers, etc., any specific information can be presented as a report or exported to another program such as a database or spreadsheet. Want to know the number of calls received for DID A for radio commercials promoted from 7 am to 9 am from March 3rd through March 10th? Easy. Want to know the number of calls received for DID C for TV commercials promoted from 7 am to 9 am from March 3rd through March 10th? Simple. Now compare the numbers to see which had more calls generated, which produced more revenue and profit, and compare those numbers to the cost of the ads. You have created the ability to decide which is the most cost effective for you.

 

Advertise your business but do it with a method to qualify and quantify the results. Every business owner needs metrics to analyze their business and change processes to become more successful. A VOIP phone system provides that opportunity with easy to use tool sets.

 

Ask for your free phone system audit from Select Phone Solutions by calling 281-501-6464.

“Productivity Through Technology”

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